About Us.

Action Plastics \ Action into Ideation.

Action Plastics is a privately owned, New Zealand company that has been operating in the plastics industry for over 40 years. Based in Christchurch we offer a full range of innovative and standard solutions for your individual project and business needs. We are the experts when it comes to plastic manufacturing.

Our team can take an idea or concept through the complete process; from initial discussions to design drawings, product development, rapid prototyping (3D Printing), tooling and product manufacture, plus much, much more. Action Plastics is recognised as an industry leader and collaborate with the Ministry for Business, Innovation and Employment (MBIE), as well as Callaghan Innovation.

Our production techniques ensure quality products are consistently manufactured to the highest standard. Solutions based, we offer a variety of services to meet all your commercial, industrial or private requirements. We are passionate about what we do and offer not only plastics knowledge but also business experience. Our goal is to operate as a business partner rather than a supplier, ensuring we deliver excellence and that will add value to your business.

Our Core Values

Customer Focus

The success of our customers is paramount. We treat their priorities and goals as our own.

Build Trust

We are confident in our ability to deliver superior products with the trust and support earned by our customers.


We solve complex challenges with innovative solutions. Always seeking new ways to continuously improve our performance.


We are accountable and take ownership. We bring solutions not problems. We are an environmentally responsible plastics manufacturer.

Goals Focused

We take pride in achieving exceptional outcomes. We keep pursuing our goals even in the toughest times of adversity.

Team Work

We leverage the collective skills, ideas and contributions of our team to deliver the best results.

Our Team.

The Action team is a collection of ninja product developers and manufacturers, with iterative mindsets. They also do stuff like ride mountain bikes, collect strange things, race cars, play video-games, and secretly wear super-hero costumes under their day clothes!

Adam Brook Action Plastics

Adam Brook

Managing Director

Adam is the captain of our great ship. He is an enthusiastic leader who is invested in all areas of Action Plastics. Adam is devoted to the work we produce and our team. He has developed a culture of inclusion, flexibility and trust.

Stephen Action Plastics

Stephen Bain

General Manager

Stephen is our strategic mastermind. His MO is clear communication and an energetic spirit. He inspires our team by setting goals to keep pushing our team to achieve the best outcomes, growing our reputation and business.

Sean Action Plastics

Sean Dreyer

Projects Manager

Sean is our super-hero in disguise, a miracle worker with his ability to make connections and to decipher design ideas. He is curious and focused, always magically finding the best path forward for our customers.

Andy Strachan Action Plastics

Andy Strachan

Operations Manager

Andy is a ninja when it comes to handling all that goes on behind the scenes. His legendary organisational, planning and communication abilities keep our production schedule running smoothly.

Sarah Powers Action Plastics

Sarah Powers

Administration Manager

Sarah is Action Plastics secret weapon. The Sergeant in arms charged with keeping the Action platoon in line. She knows what’s happening and when. Sarah is Action’s “go-to girl” who juggles a wide range of diverse tasks to ensure the smooth running of the office.

Our Mission.

Action is committed to building the best plastic injection moulding products, with our customer’s needs always at the forefront. We go all out to innovate and implement solutions to provide the best possible outcome for our customers on-time, every-time.

Environmental Policy.

Recognising and applying sustainable principles into the manufacture, distribution, use and recovery of plastics to our business will better position Action to deliver innovative materials, products and technology.

We are committed to drive more sustainable plastic products which will help mitigate climate change, drive waste minimisation and improve resource management. We’re proud to have taken measures to stop microplastics leaving our manufacturing plant from entering Canterbury’s waterways by jumping on board with Operation Clean Sweep, and initiative by Plastics NZ.

Find our more about out environmental policy.